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A web site is the most important component of your company's marketing plan. It's the central hub for your messaging efforts and should have all other marketing materials allocated to it. As web technology has progressed over the years, it has yielded many tools to be used in conjunction with your web marketing efforts, such as social media, Blogs and RSS feeds to name a few.

What is Web Development?

Web development is the work involved in developing a Web site for the Internet or an intranet. Web development can range from developing a simple single static page of plain text to complex Web-based Internet applications, electronic businesses, and social network services.

Why Web Development is important?

You will hardly argue that presence on the Internet is important for all types of businesses. Benefits of having a website are obvious, yet some companies don’t invest in website design at all.

How many time?

Web Development is not done in one swoop, but in stages and each of these will vary in time based on size and complexity.

Full Design Control

Your company may change or adjust the range of products you provide, pricing policy (holiday discounts, etc.) or even company structure, which you need to reflect on your page. Owning a website allows much more detailed customizations, as compared to using a landing page.

Increasing Brand Awareness

Having a website allows adding a favicon to the page, creating RSS-feed to keep your audience tuned on latest updates, using comments to gather valuable customer feedback and replying to it, posting links to your site at forums and blogs. Many additional tools allow increasing brand awareness and customer pool.

Saving Money on Advertising

Instead of paying for expensive offline and online ads, you can invest into SEO-promotion of your own page, which brings lasting results, as the funds you spend to promote your own page are the funds well spent. However, please do not mistake paid traffic Rudy Mendoza mentioned with investment into high-quality content, responsive website design, market trends analysis and well-thought special offers.

Saving Time on Asking Questions

Whenever your customers need to know something about your business, having a contact form, a live chat, an option to comment or a phone number is a step towards them, which increases a possibility of sealing the deal.

Confirming Your Credibility

Everybody understands that building a professional website involves some serious investment, which most likely means the company is not going to disappear the next day, so the customers are more prone to order from you.

Referral Programs and Discounts

Having your own page allows implementing a referral program or issuing discounts to your customers through the billing system. This is a feature free ad boards and social network groups cannot provide.